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    29 June

    一段客户的日志

    以下摘自我们的客户的日志,看了之后莫名感动~
     甲方乙方
    时间: 2009.06.27 23:33:00
     
    一直在市场部工作,不管是广告、媒介,还是以前的展览会,扮演的角色一直是买家,花钱的,就是大家习惯的甲方。
    不过似乎我这个甲方不是很多我的客户心里,传统意义上的甲方,因为我一直在努力告诉自己下面三件事情是不能做的:
    1、以自己的时间空间为主,具体的表现就是对乙方的召之即来挥之即去,自己不挪动,让对方上门拜访;会议时间随时可以改,对方也可以无限制的等待。
    2、以自己的意志为标准,心目中只有两种意见:自己的意见和错误的意见,不管对方是否某方面的专业人士,自己才是最专业的。
    3、以自我为中心,随心所欲。热衷于成为蝴蝶效应的发起者,无视自己小小的改变,可以给别人带来的巨大的工作量,还高高兴兴的享受着可以吧全部人弄得团团转的权力欲和成就感。
    或许,作为甲方的我们,应该接受这样的培训:如何做一个好的广告客户?培训要点包括下列要点:
    1、在brief之前搞清楚自己要什么;2、如果自己充满创意,那么你没必要请一家广告公司,只需要一帮制作人员;3、要让创意人员出好活儿,必须让他们爱上你或你的产品”……
    作为甲方,有太多的规矩需要乙方充满勇气的来让我们学习。
    甲方也好,乙方也罢,生意是生意,面子是人家给的,脸是自己丢的。
    可惜,写这段日志的不是我的客户,我刚为我的客户的事情忙得焦头烂额,看到这段日志的时候却犹如一袭清泉流入我心,我迫不及待写下这段文字,因为等会还有非常多的事情等着我做,现在要是不写,怕是等会又被邮件,回复,电话等压过,转化成郁闷,无奈,暴躁的结局。多么希望我的客户也看到这段日志,也希望更多的所谓的高高在上的甲方仔细看一下,检讨一下自己,你凭什么让我来尊重你的意见,是你的专业还是你的无理蛮狠和地位呢?

    Comments (2)

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    予 里wrote:
    这是你写的还是谁写的啊
    17 Aug.
    桑 桑wrote:
    内牛满面。
    30 June

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